format
sold out
format by cressey introduced a fresh approach to urban living, combining contemporary architecture with thoughtful, flexible design. located in vancouver's cedar cottage neighbourhood, the 161-home development blends sophisticated minimalism with community-focused living.
our team developed and executed an integrated media, advertising, and public relations campaign that positioned format as one of vancouver's most innovative residential developments, driving awareness, buyer engagement, and supporting the successful sell-out of the project.
results:
5.4m+ campaign impressions, 6.8% average engagement rate, 180+ qualified buyer Inquiries
what we did:
launch campaign development, strategic media distribution
"people don't fall in love with square footage. they fall in love with how a space fits their life."
