modern
the modern on heather is a boutique collection of architecturally designed residences in vancouver's cambie village, combining contemporary architecture, sustainable construction, and thoughtfully designed living spaces.
our team developed and executed an integrated media, advertising, and public relations campaign that positioned the development as a premium boutique offering, driving awareness, buyer engagement, and strong sales momentum.
results:
980k+ social media reach, 4,700+ qualified landing page visits, 160+ qualified buyer inquiries
what we did:
architectural photography, media distribution
"boutique developments deserve boutique storytelling. instead of selling square footage, we focused on creating desire around the experience of living in a home where every detail had been intentionally designed for modern life."
